Do you know that 39% of all eCommerce traffic comes from search engines? It demands the need for an effective eCommerce website.
Search Engine Optimization helps your website get the top position in the search engine page results.
Though SEO is a lucrative strategy to be implemented in websites and search engines, some people don’t recognize the importance of SEO for e-commerce websites. No matter your business, a solid SEO strategy helps draw people to your website.
Search engine optimization determines the best, most popular, and most useful websites based on customers’ search terms. It’s no secret that is focusing on SEO is essential since it contributes to rankings if you’re looking to get your website found on search engines.
Ranking an eCommerce site is tricky since you need to optimize your keywords, ensure your website is user-friendly, check for lagging images, and so on.
Even your interest in learning about the eCommerce’s ins and outs helps optimize your website for effective SEO.
Let’s look into some recent changes in e-commerce SEO and know why it is more critical in the new world of marketing as it:
- It will improve the familiarity of your brand in the customer’s shopping experience.
- Improves sales by increasing the traffic to your website
- SEO outcasts other marketing efforts in terms of expenses
- With eCommerce SEO, you can achieve 360-degree perfection
- SEO lasts long and elevates other marketing efforts
Here are the Reasons why eCommerce SEO is Mandatory
1. Organic Visibility is the best way to be visible in the customer’s shopping experience
Google or any search engine drives traffic to your website. According to a Forbes report, Google’s first page results drive 71% of online search traffic; in the coming years, it will be 92%. If your website is not visible on Google, it’s not visible to the customer either.
By a recent study, the first organic result in Google search has an average click-through rate of 28.5%, while the second and third have a 15% and 11% click-through rate.
The introduction of “Featured Snippets” and other Google features such as “People also ask for,” “Near Me,” and “Close By” has further elevated the importance of SEO. The Featured Snippets are Google’s attempt to provide users with quick and instant answers.
Featured snippets appear in 12.29% of search results, according to a study by Ahref. Google’s Featured Snippets are significantly more effective than the #1 ranking. If a featured snippet appears above the #1 results, the share of clicks reduces to 19.6%. It implies earning top spots in SERPs means your brand is going to miss a lot of traffic and Visibility at the first phase of their buying journey.
Presenting stats for why organic visibility is essential –| Statistic | Detail |
|---|---|
| Organic Search Traffic | 53% of website traffic from organic search (BrightEdge, 2020) |
| First Organic Result CTR | Average CTR of 28.5% (Sistrix, 2020) |
| Ad Blocker Usage | 27% of internet users in the US use ad blockers (eMarketer, 2019) |
2. Improves sales by increasing the traffic to your website: SERPs results
81% of people conduct an online search before purchasing. Before contacting a salesperson, 47% of consumers look at company content. Therefore, if your company isn’t visible in a highly valued space like that, you’re missing out on a chance to drive their purchase decision.
- So that, your brand is affected as below
- Be aware of a few people.
- Purchases will slow down.
- Purchases will slow down.
- Your competitors will surpass you.
- Your competitors will surpass you.
- Customers’ trust will be unassured even if you conduct paid campaigns.
- SEO plays a significant role in sales growth and Visibility.
3. SEO outcasts other marketing efforts in terms of expenses:
The costs of traffic, clicks, impressions, and conversions associated with SEO strategies are zero, unlike paid search campaigns. Maintaining an SEO team or hiring SEO professionals to create and implement strategies comes with a cost, but you don’t have to spend much money on them directly.
Paid campaigns like influencer marketing and PPC last only as long as the campaign is active. You will see results from paid campaigns only if you keep spending. Paid campaigns are ruled out immediately if you have a tight marketing budget. An effective SEO campaign can keep the mill running without incurring additional costs during such circumstances.
Google’s constant updates to its algorithm make it challenging to maintain a strong SEO presence. Marketers face new challenges every time Google rolls out a new update to enhance search results and user experience. Google’s BERT update, EAT principle, Featured Snippets, and so on require eCommerce brands to stay on top of their SEO by improving their SEO strength. In short, SEO is an ongoing process.
Creating or optimizing organic traffic-driving processes is a continuous, cost-effective method that provides good results.
4. With eCommerce SEO, you can achieve 360-degree perfection:
Devising your website from all angles will fetch organic rankings as Google algorithms include multiple criteria for ranking an eCommerce website.
Smartening the mobile experience, speeding up the page loading, and implementing security are considered ranking factors.
For content, factors like authenticity, meta contents, keywords in proper places, rich snippets, etc., demand marketing and content teams to research well to deliver relevant content for the users.
All these factors ensure the customer and your brand experience positive results.
5. SEO lasts long and elevates other marketing efforts:
When compared to paid campaigns, organic search results generate long-term SEO benefits. The longer you hold your position on top, the more your CTC, and accordingly your conversion rate will be.
In the case of paid campaigns, it won’t last long, and you will be rolled back to the previous position once you pull out the money.
Though SEO is an ongoing process, it needs continuous monitoring and improvements; the effort adds to your existing positions, unlike paid campaigns, where you need to start from zero every single time.
SEO also contributes to augmenting other marketing campaigns. Sometimes when visitors leave your site without purchasing for many reasons, paid campaigns, social media platforms, online journals, and other websites can bring those customers back.
Since customers have already visited the brand’s store, brands can create more effective retargeting ads and marketing messages. When such first-hand information is gained through SEO efforts, highly successful retargeting campaigns will be devised.
It implies Search engines affect people’s decision-making process. It may include searching for information, finding a shop nearby, getting expert advice, or finding a product or service; everything starts with search engines. Every action that users try to perform online links with search engines.
SEO for Ecommerce Website FAQs
Can I do SEO on my own?
It is possible to do SEO on your own. However, using the right strategies can lead to increased traffic, website penalization, and lost business. Doing it yourself can be very time-consuming and challenging. It is essential to have a good understanding of search engine algorithms to optimize your website and content. It’s best to enlist the help of a professional with SEO experience. They will be able to provide you with guidance and advice and execute your marketing strategies on your behalf. If you decide that hiring a professional is not for you, many free tools available online can help you get started with SEO. These include SEOMoz’s MozBar, Ahrefs’ Site Explorer, Ubersuggest, and SEMrush’s toolbar. Make sure to experiment with different techniques and try out different keywords until you find the ones that work best for your website.
How important is SEO for e-commerce?
SEO is an essential part of online marketing, and it can play a significant role in the success of an e-commerce business. Optimizing the website for search engines can attract more traffic, leading to higher conversion and increased sales. In addition to attracting new customers, good SEO helps the website rank high on Google when users are looking for specific keywords or products. It boosts visibility and builds trust with potential buyers considering buying.
Which is better for eCommerce on-page SEO or link building?
On-page SEO and link building are essential aspects of any online marketing campaign. It can be helpful to combine them to maximize results. SEO can help target potential customers with relevant content that has been well-researched and written. In contrast, link building can help you generate quality links that will improve the website’s ranking in search engines. Both strategies have their strengths and weaknesses, so it is essential to pick the right approach for your business.
Can SEO help increase conversions on an e-commerce website?
Yes, SEO activity impacts conversions on an e-commerce website. Optimizing the website for relevant keywords and enhancing user experience, SEO helps attract targeted traffic and increase conversions. High search engine rankings build trust and credibility. This positively influences purchase decisions. Optimization of product pages, good product descriptions, optimized and well-researched calls-to-action(A/B test), and easy checkout also improve conversions.Is SEO an ongoing process for e-commerce websites?
Yes, SEO is an ongoing process for e-commerce websites. Search engine algorithms constantly change, competition also changes, and consumer behavior shifts. It is essential to monitor and analyze the website’s performance regularly, track keyword rankings, update product pages, create fresh content, etc., to stay ahead of the competitors. By staying proactive and consistently optimizing the e-commerce website, one can keep the ranking intact and stay ahead of the competition.Conclusion
Without a well-thought-out SEO strategy, your brand will miss out on the opportunity to grow. However, remember that SEO is a waiting game that needs proper planning and patience to yield the most effective results. A half-hearted attempt is better than doing nothing at all. If you consider implementing eCommerce SEO in your business Digital Catalyst will be your perfect choice.
