Digital marketing has served as the bedrock for modern promotions. With the fading away of traditional marketing methods, social media marketing has become more prominent and mainstream.
With the increase in the market for SEO-based marketing, all business websites have become more conscious about what they put out. If SEO sounds confusing or too daunting to you, here are a few tricks to get a hold of it.
Search Engine Optimization or SEO
SEO or Search Engine Optimization is an effective social media marketing tool employed to boost the promotional outcomes for a brand or a business. An SEO tool can help a website get more people to visit it by showing up more in search results.
Whenever a person searches online for anything, be it a product, service or a few random words, all things related to the search come on the resultant page. SEO makes sure that when a person searches for something related to your business or brand, an SEO-friendly website pops up and your page gets noticed.
Things to know about search engines
All search engines work in similar ways concerning their primary function- searches. What are the major functions served by search engines?
- For effective and safe browsing
- To create an index with the possible results in a search
- To give the most relevant results to every search to enhance user experience
Having said that, search engines work in ways to give the user what they are looking for. For instance, if you search on Google for cosmetics, the search results will provide you with a plethora of results with websites for affordable products, branded cosmetics, organic products, etc. If you are looking for more specific results like rose-scented cosmetics, a more specific search would get you right where you want to be.
Every time you use your Google and other search engines, have you wondered how the search engine gives you the right results? This is made possible through the magic touch of SEO. SEO strategies optimize a website enough to give it a priority in a search result, hence increasing the views. Professional SEO agencies such as Digital Catalyst provide useful tools to create SEO-friendly web pages.
1. SEO for business pages
For a small business online, their entire recognition happens through online promotions and word of mouth. Since word of mouth is slow for a small business, they will have to heavily rely on the service of an SEO agency.
Users have come a long way from asking friends and acquaintances for recommendations to opening their laptop screen and searching it online. Of course, searching online is easy as you can gather a lot of information at a time. Search engine optimization helps a website to get more views as they become more visible to the search engine algorithms.
So many good websites and brands often get buried under other pages due to the lack of SEO tools. With the right agency like Digital Catalyst, these businesses can become more mainstream and increase their brand recognition.
2. Right keywords to get noticed
We often hear that saying the right thing is so crucial to being heard. This is the anthem SEO websites live by. SEO optimization for website involves the use of the right combination of keywords to make sure that the algorithm recognizes during a search and prioritizes it.
How do you choose the right keywords? For this, you have to become the customer and imagine what they would search for if they are looking for something. No one would type out a grammatically correct sentence to search for anything. It would be a set of words. There are several websites to create meaningful and productive keywords.
Google AdWords helps in finding the right keywords for any topic. If not, any digital marketing agency would be of service in this regard.
3. Add links, be interactive
An SEO website analysis found websites with external links to be preferable to the ones with little or no links. In a search result, links can be the criteria that push your website forward and make it more visible. Adding links does not mean using random links on your content. Relevant and useful links would do the deed.
4. User-friendly websites
An SEO agency will help your website be more user friendly. Wondering what that means? Imagine you clicked on a website, and it took several minutes to completely load all the links and pages. After that, you clicked on a blog, but it took you to a promotional video that lasted several minutes, after which the blog opened. Even though you got the blog, you could not read it properly because the font styles and size were cursive and too small, respectively.
Now imagine you are someone searching for some information in an emergency, and this website shows up. Wouldn’t it make you frustrated? All companies should aim at creating user-friendly websites that are easy to read, informative and offer easy navigation. What parameters should be considered while designing a website for maximum user experience?
- Speed: The website should use enough elements and not unnecessary high-quality images and videos. This would slow down the website big time, leaving the user frustrated. A web page that loads quickly is always desirable.
- Fonts: The font style and size are crucial aspects of a website. Every user needs to read it without straining so much. Using extensive cursive or fancy letters will only confuse the readers.
- Mobile-friendly: This is something that most companies ignore. A website should be made mobile-friendly as well. The majority of the users are on their phones most of the time when they are searching for something. A website that is not optimized to view on a smartphone will not be picked by a considerable number of visitors.
Digital Catalyst is an SEO agency that can help a business create websites and blogs that will truly help with their promotions. Instead of DIY-ing it, it is always better to leave marketing in the hands of a professional. Get in touch with the Digital Catalyst team today by clicking here.