Author: Deepak G

The way a business treats its customers has changed significantly in the modern world. The introduction of the internet has transformed the marketing world completely. Business organizations must now adopt digital marketing strategies to enhance their brands’ reach and online visibility. The judicious use of digital marketing can significantly increase an organization’s consumer base. More people can be reached, and more commodities can be sold online, allowing a firm to maximize its profit-making potential. Therefore, corporate firms must invest in digital marketing to boost sales and stay relevant in the competitive market. Types of Digital Marketing Strategies for Business Growth…

In today’s digital era, people have become wiser. The digital world has transformed, as how we communicate, receive, and share information has changed significantly. People spend so much time on the internet to gain knowledge before making a purchase decision. Around 70-80% of people search for a product or service online before buying it. And a small business without a website is likely to lose this much percentage of its potential customers. Having a credible online presence is what your business needs. An effective website has become essential for small business growth. Whether your small business is successful and earning…

If you are a doctor, we can assume how busy you must be caring for your patients most of the time in a day. We can assume that you least understand what digital marketing is. So, we will not get into technical terms and help you understand why digital marketing is important for doctors. In simple words, it cuts down your marketing costs yet reaches most of the audience. Besides, if you plan to hire an agency to do the job for you, we can assure that you can focus on your primary job, that is treating your patients and…

The Search Engine Optimization industry was worth more than $65 billion in 2017. Business owners and corporations increasingly depend on SEO to bring in traffic and conversions to consistently grow their revenues. It is the age of SEO, and only now are companies realizing that it is an essential part of their online marketing efforts and not just an add-on to their digital marketing strategy. Your website may contain the best images and content, but if your SEO strategy is not in place, your traffic and conversion rate may be endangered. Or worse, if you employ bad SEO strategies for…

The email remains one of the most vital marketing tools, with 91% of consumers saying they use it daily. According to eMarketer, email conversion rates to purchase are three times higher than the conversion rates on social media, and the average order value is 17% higher via email than via social media. Benefits of Email Marketing Businesses can stay in touch with their audiences through email marketing. This method helps customers to stay informed. Your customers will check them at their convenience as long as you provide them with the information they find interesting, hence increasing engagement. Due to the…

Do you have a local business? Are you looking for your business website to rank at the top of search engines? This article will share with you a few of the most important things that you can do to help your local business rank at the top of search engines and what to stay away from if you want to rank your business in front of potential new customers. Want to produce good results by increasing website traffic, leads, and sales for your site? The short answer is SEO (search engine optimization). But there is more to it. If you…

Search engines like Google, Bing, and others let you type in words to search for what you’re looking for. Google shows relevant results to the terms entered in the search box, regardless of whether they are organic or paid. Keyword selection is a significant part of your campaign, as it decides where your ad will appear. People searching for keywords related to your products or services will be more likely to click. Use the search terms report to find out which keywords your competitors bid on and see if there are any that you could add to your campaign. Keywords…

Since social media usage continues to grow across all demographics, social media marketing has become a valuable strategy for businesses. However, consumer preferences change, making it challenging to maintain multiple platforms with varying strategies. Like many marketers, you might doubt the usefulness of Instagram to promote your business. Indeed, it would be best to consider that Instagram has 800 million followers. By this, you might understand that Instagram is one of the most important social media platforms for businesses to promote their brand. It doesn’t matter if you manage social media for a large corporation, a small business, or if…

Google updates the Search Engine ranking algorithms very often. So, to rank top and drive organic traffic, we need to keep pace by updating the strategies. The strategies implemented last year become obsolete this year. Competitiveness increases with every passing day in the online market. Keeping an edge in the digital age has become the new norm for businesses. No matter what size of business you have – whether you are a small company, a big corporation, or a startup – your SEO strategy should be industry-specific. List of SEO Techniques to Drive Website Organic Traffic in 2022 Having understood…

As Google updates its SEO algorithm, SEO strategies are volatile and change continually. Despite regular algorithm updates and improvements, a few tried and true SEO tactics remain. Implementing these tactics on your website will enhance your ranking and protect it from Google’s changes. We at Digital Catalyst keep a close eye on Google’s changing algorithms and make changes to the websites for our clients accordingly, as and when required. Contact us if your website is affected by any Google algorithms for our expert SEO services, and we will take care of the rest. You can implement these tactics in two…