Author: Amitabh

To know about the highest-paying digital marketing jobs, let us first understand what digital marketing is, why it is trending, and why it can prove a good career choice. What is Digital Marketing? Millions of people use the Internet daily for various purposes. Some use it to search for particular information, some to find a job, and some to use it just for their online presence on a social media platform. With online media skyrocketing, digital marketing has almost become mandatory for every company in any industry. Digital marketing has become vital to the global economy and has been the…

This quick and comprehensive guide takes you through the SEO fundamentals. If you’re new to SEO, we recommend you go through the contents in the given order. However, if you already have an overview and are looking to review a specific topic, feel free to jump to the section of your choice. As Google accounts for more than 87% of searches happening online, this guide focuses on Google, and all the terms related to the search engine and SEO are in that context. However, if you want to know more about other search engines, leave us a comment with your…

Digital marketing has served as the bedrock for current promotions. With the fading away of traditional marketing methods, social media marketing has become more prominent and mainstream. With the increase in the market for SEO-based marketing, all business websites have become more conscious about what they put out. If SEO sounds confusing or too daunting to you, here are a few tricks to get a hold of it. Search Engine Optimization or SEO SEO or Search Engine Optimization is an effective social media marketing tool employed to boost the promotional outcomes for a brand or a business. For example, an…

Email marketing is still one of the most effective online activities, despite changes in recent years. Given the changes in technology, it’s sometimes difficult to decide whether to choose email marketing or not. This article gives an overview of the advantages and disadvantages of email marketing and helps you make a decision. Most importantly, you will get insights into how to maintain a strong customer relationship using email marketing techniques. What is email marketing? Email marketing creates newsletters and emails to promote a business or present products and services. It can be done via email, fax, online banner, other platforms,…

Did you ever wonder why some sites rank higher than others based on keywords relevant to their business? Strategically implementing the SEO tool is key to ranking high in these SERP results. What is SEO? Optimizing a website for increased visibility in organic search engine results is called Search Engine Optimization (SEO). SEO is an essential part of any online marketing strategy. Search engine optimization, or SEO, entails improving the visibility of a website in natural or unpaid search results. It would be best to consider both the pros and cons of SEO when implementing it in your business. Below…

Digitalization is the buzzword these days. A few years ago, what was seen as a futuristic medium became a crucial part of today’s business strategy. The ongoing global pandemic has only hastened the adoption and how! Digital marketing has given Phillip to sagging businesses on one side and spawned some innovative companies in the last couple of years on the other side! Digitalization has also helped brands & businesses match up and sometimes leapfrog competitors irrespective of their size and scale! And to help companies to achieve their visions, it is vital to have an excellent digital marketing agency on…