Google updates the Search Engine ranking algorithms very often. So, to rank top and drive organic traffic, we need to keep pace by updating the strategies. The strategies implemented last year become obsolete this year. Competitiveness increases with every passing day in the online market. Keeping an edge in the digital age has become the new norm for businesses. No matter what size of business you have – whether you are a small company, a big corporation, or a startup – your SEO strategy should be industry-specific.
List of SEO Techniques to Drive Website Organic Traffic in 2022
Having understood the relevance and importance of SEO techniques, we are left with the question – what are they? Here are the effective SEO techniques if you’re planning.
1. Optimize for Voice Search
Research shows that 75% of users don’t go beyond page one of search results! As a result of such fierce competition in 2022, having robust SEO techniques will be imperative. After you have covered the basics, an advanced search engine optimization approach will take your site to the next level.
Voice command searches are used by 40% of Internet users. It is going to increase by 2022. Intelligent virtual assistants such as Alexa, Siri, Bixby, Google, and others are increasing the volume of voice-enabled searches. A conversational tone on your website, along with long-tail and location-based keywords, is how you optimize voice search.
2. Optimize CTR by checking meta titles
It is standard for people to notice a website’s meta titles and descriptions. As a result, the inclusion of keywords in meta titles will help your website rank higher on search engine results pages. Meta titles are usually 60 characters long, but descriptions can range from 150 to 160 characters. A keyword-rich title helps Google better understand the content of the page.
3. EAT Theory
The website’s reputation is crucial for Google, and E-A-T (Expertise, Authoritativeness, and Trustworthiness) theory explains it. Reviews, ratings, and customer feedback help to assess the authenticity & credibility of a website. Detailed accreditations and awards can be displayed on the website, and quality updated content. Even replying to the feedback displays your professionalism.
4. Ensure Quality Content
Long content drives high traffic compared to short content, but engaging content is the key. Buyer personas have become a key component of SEO in 2021 and will remain so in the future. Target audiences find it quite appealing when appropriately presented. You should also mention the source of the stats to make the content more authentic.
5. Give heed to Video Content
If you want to use SEO to increase traffic, we have the perfect answer – video optimization! A user-friendly introduction can be a crucial factor in gaining organic traffic. Use a few relevant keywords and hashtags to help your content reach the right audience.
6. Website Security
Studies show that every 39 seconds, a hacker intrudes on the web. By enabling the HTTPS protocol on your website, you can best protect your website and content. Google considers your encrypted website reasonable and gets a slight SEO boost.
7. Strengthen Technical SEO
Establish redirects, backlinks, and URL structures to drive organic traffic in 2022. The upcoming trend in 2022 will focus on technical SEO aspects and enriching content. Optimal content per page, crawl rate, and page speed ratio play an essential role.
8. Target Local SEO
If you’re a local business owner, Consider incorporating your local keywords into your meta description. Local search engine algorithms will favor your webpage if the location is identified. Using GMB adds authenticity to your local business if you add your name, contact, and address on the website.
9. Featured snippets
One of Google’s essential elements to highlight organic content is Snippets. It shows one snippet per page to ensure that the content should be crisp, compelling, and to the point. Schema markup also helps enhance the snippet’s effectiveness.
10. Mobile responsive website
Smartphones nowadays play a crucial role in digital marketing. Mobile speed is the ranking factor, according to Google’s latest updates. Businesses should consider developing a mobile-first version and aligning it with other platforms.
To implement effective SEO techniques and drive organic traffic to your website, visit our SEO services in Hyderabad page for further details.