Author: Anil Vanam

Keep up with the latest trends and conversations on Twitter Ads, one of the most popular social media platforms. The app helps you discover which shows people are watching, what social media challenges they are taking, and more. Your daily use of Twitter may include following your favorite brands and participating in trending conversations. Could Twitter be beneficial to your business as well? Twitter has many benefits for businesses, but you may not understand how to use it. This article explains why Twitter is so relevant to promoting your business and how to get the most out of it. Here’s…

Today’s digital landscape has radically changed consumer-business dynamics. Due to the presence of enormous Digital channels, the behavior of consumers has changed. Consumers can determine how and when to receive information. They can now rely on the internet to learn more about your business. Recent studies reveal that video marketing is the most effective method for interacting with consumers and delivering information regarding brands and products that catch their attention. In surveys conducted by different media, 88% percent of marketers indicated that video marketing was their preferred method for marketing purposes. Even consumers are interested in opening video messages over…

Video testimonials from real people have become an increasingly important part of a customer’s decision to buy. This is because it helps create a face behind a company, and oddly, gives a sense of familiarity. It is much easier to trust someone we are familiar with than someone we don’t know. Brief, genuine video testimonials provide an opportunity for potential customers to see how a product or service benefits other people in real life. Numerous studies have shown that video testimonials are more effective than written ones at selling products and services. Customers are more likely to trust a video…

Have you ever wondered what PPC is? Or perhaps you’ve heard others use this acronym while discussing marketing and wondered what they were referring to? PPC stands for “pay per click” An internet advertising model allows businesses to pay either one or both parties — the publisher and advertiser — every time an advertisement is clicked. There are many ways to increase sales and revenue. However, when you have a limited budget, you need to consider every option carefully. One of the most cost-effective methods is pay-per-click advertising (PPC). Pay-per-click (PPC) is a way for businesses to get instant traffic…

You might frequently receive emails from various businesses and blogs to your email ID. This is because they know how important email marketing is. Thus, you, too, should consider it for your business. But, what is email marketing and why is it important? How does it benefit businesses? Let’s find out. What is Email Marketing in Digital Marketing? Email marketing is a kind of digital advertisement of your products that is sent through emails to potential buyers or visitors for the conversion of generating leads. Email marketing in digital marketing is one of the most effective methods of delivering business-oriented…

At Digital Catalyst, we can help you with PPC services and generate great quality leads to your business website. Our strategies and approaches ensure your business receives customized PPC management services to meet your business needs. Digital Catalyst does proper research and analysis on every campaign’s potential ROI (Return on Investment) so that you know the profitability of every ad and click in advance. The digital marketing and PPC world has been continuously evolving and will continue to evolve, and thus, our PPC team stays ahead of the changes and applies the best practices to all campaigns. Our in-house team…

Email marketing is one of the fastest-growing trends to generate leads and targeting prospective consumers by using email as the medium of communication with the vision of garnering sales, increasing customer loyalty, or even to communicate any important information. Email marketing is a form of direct marketing, which was commonly used in the past to target groups of people. However, the face of modern email marketing has transformed in many ways and it is based on the principles of consent, segmentation, and personalization. Email marketing can be closely linked to email advertising and the most important aspect is the cost-effective…

These days, small or large businesses are turning to online advertising to get new customers. Google Ads are especially known to bring huge traffic to websites. Many prefer displaying ads, but that doesn’t mean that you, too, should do that blindly. Digital marketing is about reaching target customers at the right time using the right message. That’s because if you are not using the right message and technique, huge money goes wasted. So, it’s important to understand it before diving into it. Why Google Adwords? The simplest answer is, it brings traffic to the business. It plays a vital role…

Email marketing is the most useful digital marketing system strategized to target some specified group of people to generate sales. However, there have been times when you try to reach your market by emailing targeted customers and visitors, who rarely open and unsubscribe after reading the content and sometimes delete even without reading. This happens when you don’t realize where your email campaigns are subjected wrong to the audience. Therefore, you need to be more precise about your content of email marketing. Maybe you can’t connect with your potential customers effectively due to the lack of effective email marketing tips…