What are the Major Components of Digital Marketing?

Why digital marketing?

Every marketing strategy also includes a digital plan of action within it. Without factoring it in, no marketing goal can be executed now. When you include it, you get a wholesome marketing objective that includes reaching out to new prospective customers, retaining existing ones, and, thus, improving the bottom and top lines. Whether they are global giants, medium or small, most companies worldwide have been disrupted by digital marketing.

There, however, is a wide range of digital marketing routes businesses implement to achieve their goals of reaching out to prospective clients. To attain this, organizations need to think ingeniously to touch base with their prospective and existing customers by sending a persuasive message that would help them determine a strategy for fulfilling the latter’s requirements.

Digital marketing strategies

With an effective digital marketing strategy, you can achieve your goals in a fixed period. Before initiating it, you need to ensure that it effectively conveys the advantages you provide through a product/service that is received well by your customers. The strategy should concentrate on marketing plans that will help your company engage with its target customer group.

Digital marketing strategies allow you the leeway to test different ways to engage with customers. If one of the methods fails, you can tweak it or employ different means immediately to find out what works and what doesn’t. What people fail to consider is that digital marketing involves different methods and approaches that are disparate.

List of Different facets of digital marketing

Digital marketing involves online advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), content marketing, paid search marketing, mobile marketing, online reputation management, and video marketing, among others.

1. Search engine optimization (SEO)

The goal of SEO is to enhance organic traffic to your business site. SEO makes use of practices technically and creatively to advance your rankings and increase awareness of your business on the internet on various popular search engines like Google, Yahoo, and Bing. Digital marketing experts use keywords, content, backlinks, and crosslinks so that a business’s site ranks high on search engines.

2. Online advertising

In online advertising, digital marketer bids and buys significant ad spaces on third-party sites like display ads on appropriate websites, forums, and blogs. They can be displayed through images, videos, banners, pop-ups, etc. Online advertising allows businesses to retarget. You need a code for retargeting inserted as a secret browser cookie to allow businesses to follow new visitors to their websites.

When visitors who have been to your business website browse other sites, you will be able to showcase ads for your products/services. It is a way of meaningfully pitching services/products to people who have displayed interest in the services/ products that a business offers.

3. Email marketing

Email marketing entails communicating with a set of existing customers or prospects through promotional messages. It is a very efficient way of reaching out to customers with personalized messages targeting their requirements.

4. Online reputation management

Using online reputation management (ORM), marketers concentrate on amassing favorable online reviews and promoting them. Reviews complimenting the services/goods of a company will make other customers visit your website. Websites that publish these reviews offer local advertising that your business can use by advertising on profiles of your competitors.

5. Social media marketing (SMM)

SMM is another important constituent component of digital marketing. Digital marketers use popular social media channels like Facebook, YouTube, LinkedIn, Twitter, and Instagram, among others. They avail paid avenues to connect with prospective customers by using organic activities together with advertorials or sponsored advertising campaigns on these channels to reach a wider audience.

6. Content marketing

Content marketing involves publishing online content of high quality about a business to inform their target audience about the frequent issues they could likely face, besides Whitepapers, blogs, case studies, and more. This is used to gain more customers both organically and through paid initiatives.

7. Paid search marketing

Through paid search marketing, organizations can improve their online visibility when they let firms bid for prominent keywords and buy ad space in the results section of popular search engines. Only users searching intensely for the sponsored keywords will get to see them.

8. Mobile marketing

Mobile marketing promotes products/ services specifically through all types of mobile devices. The ads can be disseminated via text messages or be advertised for searching keywords.

9. Video marketing

Using video marketing, businesses can reach out to customers in a manner that is more visually engaging and collaborative. It allows them to broadcast service or product launches, notable events, and important announcements.

Using these vital components of digital marketing, businesses can now reach out to prospective customers in any part of the world, which was impossible.

9. Programmatic advertising

Programmatic advertising is a type of digital marketing that uses automated software to place website ads. This technology allows advertisers to target users based on their browsing history, interests, User IDs (UUIDs), and demographic data. Programs also enable marketers to place bids for impressions to achieve higher placement in adverts or increase click-through rates (CTRs).

Before the programmatic advertising, all the activities were carried out manually, including reporting, setting up ads, ordering, and recognising the targeted advertising content. This form of advertising makes the whole process efficient and effective. In addition, the programmatic platforms maintain the database of users and ad inventory to make things fast and super efficient.

This form of advertising aims to bring transparency to publishers and advertisers and improve efficiency. This is done using AI optimisation and machine learning.

Do you want instantaneous results? Take some time to fix the budget and plan accordingly to hold the campaigns effectively and invest without exceeding your resources. Get the most out of digital marketing services offered by the experts of Digital Catalyst. We work on both organic and paid search services.

Digital Marketing Components FAQs

What are the four elements around digital marketing?

The four elements around which digital marketing revolvers are –

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Content Marketing