Google Analytics helps track and report the exact traffic generation on the website. It was launched in the year 2005 and is a web analytic service. This article will comprehensively cover how helpful Google analytics in digital marketing is since digital marketing is the trend that has spread its roots among all businesses irrespective of the size of the business and has also proved effective for the brands to gain prospective customers owing to a wider reach of the digital platform and high-speed operation. It is important to find out how helpful Google analytics in digital marketing is so businesses can use this technique to expand their base.
Google Analytics has the potential to impart valuable insights from the data it examines. However, knowing which tools are beneficial for maximum results is also necessary. Therefore, the article will help to get a clear picture of how helpful Google analytics in digital marketing is.
1. Google Analytics is Free
Google Analytics is a free web service. It saves money which can be invested in other marketing needs. It provides important information, numbers, and statistics needed to enhance the brand’s performance at free cost.
2. The traffic channels
The very first sets of answers needed by any brand are who is the target audience and how often they visit the website. Where this target audience comes from and a clear vision about the preferences of the audience is needed by the brand to come out with ideas that will help to get the brand recognized by newer customers also. These questions are important to be known and can be answered by utilizing tools such as Google Analytics.
3. Site Content
Every user, whenever visiting the website, goes searching out several pages such as the product page, service page and other pages also. However, the purpose of visiting these pages strictly depends upon the different user’s tastes and preferences. Google Analytics helps to measure the accurate duration these users stay on a particular page or how many more pages they navigate; thus, it gives a clear picture and helps the companies to analyze the performance of the content on the site, which is vital if the brand is willing to make the website reach the top spot of Google search results.
4. Determines the Content Quality
Content acts as the lifeline for the promotion of any brand and enables it to get a lot more traffic and potential visitors if the content is created remarkably. Good content is one of the best ways to reach out to customers. Google Analytics keeps track of all the content which receives views and shares. This data helps to enhance the top-viewed blogs so that they can appeal to the customers in a more productive manner. Google Analytics also generates a breakdown of the page views of each blog post received.
5. Automatic Data Collection
Google Analytics automatically collects data from the website and makes reports accordingly. Therefore, no action is required to be performed to get the data. Google Analytics does all the work. Also, the reports can be accessed immediately, thus, this feature of Google analytics saves time and effort and provides the leverage to implement strategies instantly for the better performance of the website.
6. Easy Integration with Other Tools and Platforms
One of the most remarkable features of Google Analytics is that it can be easily integrated with other tools and platforms. Google Analytics presents a clear and easy-to-use interface and a powerful integration with Google AdWords. Hence, this combination provides actionable insights that lead to the success of the AdWords Campaigns.
Therefore, Google Analytics compatibility with all the devices helps to easily implement the data to other well-known Google products like Google AdWords and Google Search Console.
7. Gives Information on Age, Gender, Interest, Device, and Location of the Audience
Google analytics helps get an insight into valuable data about the prospective audience to determine which channels drive most of the traffic to the website. Therefore, age, gender, interests, devices, and location can be known with this data and what made the audience visit the website.
8. Helps Understand Why the Visitors Are Bouncing off the Website
Bounce Rate refers to the percentage of visitors who leave the website after visiting only one page, and it is extremely important to reduce this rate as much as possible.
High bounce rate indicates that the visitors are coming to the website but are not finding what they are looking for. Google Analytics provides a detailed report of the pages that have been undergoing a high bounce rate. Therefore, with the detailed report on bounce rate, measures can be initiated to reduce the bounce percentage by making the page more attractive and customer friendly.
9. Enables to Create Customized Report
Google Analytics gives the liberty to the brand of selecting one of the many reports that Google Creates, and the brands can even design a customized report of their own using the drag-and-drop interface.
The dimensions and metrics can be picked and decided how they should be displayed.
10. Checks If the Goals Are Achieved
Google analytics helps to track the progress of the business goals set by businesses such as making a purchase, filing a lead generation form, subscribing to newsletters, downloading an eBook, etc. Therefore, if the new visitor visits the website and completes the given form, including the email address, it indicates the desired goal has been achieved. This information also suggests that the website converted visitors into customers, thereby adding to the business’s success.
Google Analytics can do wonders for the progress of the business in many advanced ways by providing valuable insights that can be used to improve the website’s performance and increase the conversion rate. Despite many other analytics programs, Google Analytics remains a cost-free and highly relevant solution for managing the website’s analytics.
Irrespective of your business type, one thing you must use to boost it to reach more customers is digital marketing. Google Analytics is one tool you must use in digital marketing. To understand further how it works and get started with it, reach us now at Digital Catalyst.
Google Analytics for Digital Marketing FAQ
What are the key features and benefits of Google Analytics?Some of the top key features of Google Analytics are –
- Real-time data tracking
- Goal tracking
- Conversion tracking
- Traffic source analysis
- User behavior analysis
- Custom reporting.
- It tracks online traffic for a website or an App
- It helps understanding user behaviour
- Once we finalize the KPIs, we can create custom data reports as per the same
- It helps in segmenting the user behavior
- Helps in improving the outcome of paid advertising
- Helps in optimization of the content marketing activities
- Helps in SEO with traffic analysis
- When coupled with Search Console, it helps to get deep insights into user behavior
What are the benefits of using Google Analytics in marketing?Some of the top benefits of using GA in marketing are –
- It helps in understanding the user behavior
- Identifying the most effective marketing channels
- It helps in measuring the ROI of marketing campaigns
- Also helps in improving website performance
- Finally, it helps in making data-driven decisions
Is Google Analytics free forever?Yes, Google Analytics is free to use. However, there is also a paid version, Google Analytics 360 (GA360). It is used mainly by enterprise-level users who want more advanced features. It is also used by websites with more than five million+ visitors/month as the data needs to be updated in runtime.
What are some of the top alternatives to Google Analytics?There are several alternatives to Google Analytics. Some of the top ones are –
- Adobe Analytics