Google Analytics helps tracking and reporting the exact traffic generation on the website. It was launched in the year 2005 and is a web analytic service. This article will comprehensively cover how helpful Google analytics in digital marketing is since digital marketing is the trend which has spread its roots among all the businesses irrespective of the size of the business and has also proved effective for the brands to gain prospective customers owing to wider reach of the digital platform and high speed operation. It is important to find out how helpful Google analytics in digital marketing is, so that the businesses can make the most use of this technique to expand their base.
Google Analytics has the potential to impart valuable insights from the data it examines. However, it is also necessary to know which tools are beneficial for gaining maximum results. Therefore, the article will help to get a clear picture of how helpful Google analytics in digital marketing is.
1. Google Analytics is Free
Google Analytics is a free web service. It saves money which can be invested in other marketing needs. It provides important information, numbers, and statistics which are needed to enhance the performance of the brand at free of cost.
2. The traffic channels
The very first sets of answers which are needed by any brand are, who is the target audience and how often do they visit the website. Where this target audience comes from and a clear vision about the preferences of the audience which is needed by the brand in order to come out with ideas, which will help to get the brand recognised to newer customers also. These questions are important to be known and can be answered by utilizing tools such as Google Analytics.
3. Site Content
Every user whenever visiting the website goes for searching out several pages such as the product page, service page and other pages also. However, the purpose of visiting these pages strictly depends upon the different user’s taste and preferences. Google Analytics helps to measure the accurate duration these users stay on a particular page, or how many more pages they navigate; thus, it gives a clear picture and helps the companies to analyse the performance of the content on the site, which is vital if the brand is willing to make the website reach the top spot of Google search results.
4. Determines the Content Quality
Content acts as the lifeline for the promotion of any brand and enables it to get a lot more traffic and potential visitors also if contents are created remarkably. Good content is one of the best ways to reach out to the customers. Google analytics keeps a track of all the content which receives views and shares. This data helps to enhance the top viewed blogs, so that they can appeal to the customers in a more productive manner. Google Analytics also generates a breakdown of the page views of each of the blog posts received.
5. Automatic Data Collection
Google Analytics automatically collects data from the website and makes reports accordingly. Therefore, no action is required to be performed in order to get the data. Google Analytics does all the work. Also, the reports can be accessed immediately, thus this feature of Google analytics saves time and effort, and provides the leverage of implementing strategies instantly for the better performance of the website.
6. Easy Integration with Other Tools and Platforms
One of the most remarkable features of Google Analytics is that it can be easily integrated with other tools and platforms. Google analytics presents a clear and easy to use interface and also has a powerful integration with Google AdWords. Hence, this combination provides actionable insights that lead to the success of the AdWords Campaigns.
Therefore, Google Analytics compatibility with all the devices helps to easily implement the data to other well-known Google products like Google AdWords and Google Search Console.
7. Gives Information on Age, Gender, Interest, Device and Location of the Audience
Google analytics helps get an insight of valuable data about the prospective audience to determine which channels drive most of the traffic to the website. Therefore, age, gender, interests, devices, and location can be known with this data as well as what made the audience visit the website.
8. Helps Understand Why the Visitors Are Bouncing off the Website
Bounce Rate refers to the percentage of visitors who leave the website after visiting only one page, and it is extremely important to reduce this rate as much as possible.
High bounce rate indicates that the visitors are coming to the website, but are not finding what they are looking for. Google Analytics provides a detailed report of the pages that has been undergoing a high bounce rate. Therefore, with the detailed report on bounce rate, measures can be initiated to reduce the bounce percentage by making the page more attractive and customer friendly.
9. Enables to Create Customized Report
Google Analytics gives the liberty to the brand of selecting one of the many reports that Google Creates and the brands can even design a customised report of their own using the drag and drop interface.
The dimensions and metrics can be picked and decided how they should be displayed.
10. Checks If the Goals Are Achieved
Google analytics helps to track the progress of the business goals set by businesses such as making a purchase, filing a lead generation form, subscribing to newsletters, downloading an eBook, etc. Therefore, if the new visitor visits the website and completes the given form including the email address, it indicates the desired goal is achieved. This information also suggests that the website converted a visitor into a customer, thereby adding to the success of the business.
Google Analytics can do wonders for the progress of the business in many advanced ways by providing valuable insights that can be used to improve the performance of the website, and increase the conversion rate. Google Analytics remains a cost-free and highly relevant solution for managing the analytics of the website despite many other analytics programs.
Irrespective of the type of business you have, one thing that you must use to boost it to reach more customers is digital marketing. Google Analytics is one such tool you must use as a part of digital marketing. To understand further on how it works and get started with it, reach us now at Digital Catalyst.