People love shopping during the holidays, and research shows it’s primarily due to lingering feelings of nostalgia which motivates us to buy presents for friends and family. Come holiday season, and it’s time for each business to get ready for their best holiday season ever.
No matter if you are a brand new business trying to get an advantage in this crowded market or a seasoned eCommerce master who needs some tips to improve your game plan, even more, you have come to the right place! This article will give you 10 practical e-commerce marketing tips to skyrocket your holiday sales.
1. Tailor the look of your site
One of the best ways to boost your e-commerce sales is by personalizing your site. Tailor the look of your site to match the holiday season by creating a holiday theme. This can be as simple as changing your background image or adding memorable images of holidays. For example, think about how you might use red and green to create a Christmas feel.
Studies show that when customers feel they’re getting personal attention from a company, they’re more likely to stay loyal (and make purchases) than those who believe they’re being marketed to based on demographic data. You can achieve this level of customer retention by creating product display messages tailored to each customer’s needs.
2. Make Use of Content Marketing
Content marketing can be an effective way to attract new customers while educating them about your products. Blog posts and articles that provide information about your business and products can be shared with other social media sites and drive traffic back to your e-commerce site. Include links at the end of each blog post so readers can easily navigate back to your site to make a purchase.
3. SEO
During the holiday season, search engines like Google get bombarded with thousands of new pages trying to rank for popular search terms like “holiday gifts” or “Christmas toys.” If you want your eCommerce site to come up in those searches, you must optimize it for SEO. You’ll need a solid SEO strategy, but first, you should do a little keyword research. While you can always add new pages throughout the year, adding them now is an excellent way to stay ahead of your competition during the holiday season!
4. Retargeting
Retargeting is a form of online advertising that uses cookies to serve ads to people who have already visited your site. This type of marketing uses a company’s audience data to help drive more sales and generate more leads. Retargeting ads appear on other sites or in other places online after visiting the original site. For example, if a website visitor browses a running shoe website but doesn’t make a purchase, the advertiser can target that person with an ad for running shoes on other websites they visit. The goal is to get the potential customers to come back to the site and complete their purchases.
5. Creating gift guides
Gift guides are a great way to promote your products, build brand awareness, and increase traffic to your site. The more targeted the guide, the better – in line with the age, gender, personality type, hobbies, marital status, and more of your potential customer! By creating gift guides, you can help your audience members, attract more customers, and boost your SEO.
6. Customize Your Promotions
The holidays are a busy season for everyone, including your customers. You have to tailor your promotions to avoid missing out on the best deals. Offering limited-time offers can help with this. Nothing says “SALE” more than a countdown timer. It’s an easy way to get people excited about the sale and engaged with your brand. But don’t just slap it on any product page – choose wisely. Use it for products that sell quickly or are likely to be purchased together (complimentary items).
7. Offer freebies
This tip is pretty self-explanatory. Giving away free items isn’t just a nice way to show appreciation — it’s also a great way to get people in the door and close future sales. Make sure your freebie is something that adds value but doesn’t cost too much — for example, a sample pack that includes multiple items might be better than just offering one or two of your most popular products for free. If you have a small product line, consider giving away samples so people will want to come back for more.
8. Run Referral Discount Campaigns
Another way you can drive more customers through your doors is by incentivizing referrals. Offering discounts or special promotions can help spread awareness about your brand and products, as well as attract new customers who might not have otherwise found out about you. This can be especially helpful during times of peak demand when looking for ways to stand out against the competition.
The key is to make sure that your referral campaign is easy for customers to understand and follow. You want them to be able to share your campaign on Facebook, Twitter, or Instagram!
- Keep your referral program simple.
- Offer a reward worth referring for.
- Reward referrals quickly.
9. Engage customers early and frequently
It’s no secret that procrastination is king when it comes to holiday shopping. The good news for online retailers is that it doesn’t have to be this way. By engaging customers early and frequently, encouraging them to visit your site, and presenting them with offers, they can’t refuse — you can create a positive experience that will build trust and create a bond between your brand and your customer.
10. Influencer Marketing
One of the most effective ways to market your eCommerce business is by tapping influencers. They have a large audience, including their email subscribers and social media fans. By reaching out to eCommerce influencers, you can get your products in front of thousands of potential customers. Influencers can be anyone who already has an established presence in the niche or industry that you’re working in. These could be famous bloggers, other companies or individuals with large social media followings, or even people with extensive email lists. They might even be celebrities!
In conclusion, eCommerce retail marketing this holiday season will be exciting. As individuals continue to search for that perfect gift and unique experience, the eCommerce market will continue to grow with new ideas and opportunities through 2022 and beyond.
These days, there are several tactics that you can use to help you achieve your holiday season marketing goals. In fact, companies of all sizes will likely find which of these tactics works best for them. And that’s what matters most—that they figure out what works best within their online franchise store. Whatever the case may be, though, we hope this post gave you a few ideas to explore this holiday season—and beyond.
If you have any questions about any of the strategies outlined above, don’t hesitate to reach out to us. As an eCommerce marketing agency, we know what it takes to meet and exceed campaign goals, and we’re committed to helping you succeed online.
Good luck!
