The role of SEO and SEM is inseparable from Digital Marketing and is considered to be the lifeline of the digital marketing process. The prime objective of Search Engine Optimization or SEO in digital marketing is to make the website accessible to the target customers, on the other hand, Search Engine Marketing or SEM in digital marketing generates web traffic. SEM compliments SEO and content marketing, and gets the brand to the top of the search engine. SEO typically refers to internal, organic website optimization whereas SEM is commonly known as advertising through paid media. The article will provide a…