Text (SMS) marketing
SMS Marketing was mainly used for personal conversions. Later, businesses realized the scope and importance of SMS Marketing with the abrupt increase of smartphones. It is the easiest way to reach customers through SMS Marketing.
- According to research by Deloitte, 8% of the world’s population has visited the stores and made purchases after receiving promotional offers on messages.
- 29% of the target audience responded to messages, and 47% of the audience went further to make a purchase.
- Messages are the preferred medium by customers to talk to businesses.
- 9 out of 10 people choose messages to keep themselves informed about business communication.
Benefits of SMS Marketing
- SMS Marketing has the highest open rates compared to phone calls or emails.
- Through SMS, many people will take advantage of promotional offers or promotions, and better conversion rates are possible.
- Text message marketing is highly effective and inexpensive. Many Cloud Telephony providers offer Bulk SMS options via API or their platform, allowing businesses to quickly reach thousands of customers.
- SMS marketing offers businesses the ability to reach a broader audience because SMS is instant and does not require internet connectivity.
- After the Bulk SMS campaign is triggered, businesses need insight into the performance so that they can develop SMS Marketing strategies and target the right audience to get more attention.
- The shortcode and long code numbers are used to have customers opt-in or out of receiving messages. Businesses can make it easy for their customers to respond using simple keywords for instant responses. This helps in customer satisfaction gaining customer loyalty as it provides a way to exit if required.
- Businesses can send SMS messages to announce promotional events like sales, discounts, the opening of the new store, etc. Businesses should be witty in utilizing the 160 characters to their advantage.
Due to the fact that cloud telephony providers send encrypted messages, they are highly reliable platforms for businesses to connect with their customers.
Digital catalyst, one of the leading Digital Marketing Agency initiates SMS Campaigns for your business activities.
