Digital Catalyst · Services
Answer Engine & Generative Engine Optimization (AEO/GEO)
Make your expertise easier for answer engines to understand.
Strategy. Creativity. Technology.01 / Overview
Why AI visibility matters now
ChatGPT, Perplexity, Google AI Overviews and similar tools now answer questions directly, often without sending a click to any website. If your business is not structured to be cited in those answers, you lose visibility at the exact moment someone is evaluating options.
AEO/GEO is not a replacement for SEO. It builds on the same foundation of trustworthy, well-structured content, with extra attention to how AI systems extract and attribute information.
02 / Our approach
What we do
- Audit how your brand currently appears (or does not appear) across AI answer engines
- Restructure key pages with clear, direct answers, FAQs and structured data that AI systems can parse
- Build topical authority content that AI tools can confidently cite
- Strengthen the entity signals (reviews, citations, consistent facts) that AI models use to trust a source
- Track brand mentions and citations across AI platforms over time
03 / Our approach
Who this is for
Any business where buyers research before they contact you: healthcare providers, real estate developers, law firms, home services and B2B companies all benefit from being the source AI tools quote.
Frequently asked questions
Is AEO/GEO different from SEO?
They overlap heavily. Good SEO fundamentals (clear content, credible sources, technical health) are also what AI systems reward. AEO/GEO adds a layer focused specifically on answer extraction and citation.
How do you measure AI visibility?
We track brand and page mentions across major AI assistants, monitor referral traffic from AI platforms where available, and benchmark against competitors on common buyer questions.
How long before we see results?
Early structural fixes can improve citation chances within weeks. Building durable topical authority typically takes a few months, similar to organic SEO.
