Press Release Writing
Clear, newsworthy releases with strong headlines and quotes, written to be picked up and published.
Digital Catalyst · Services
Press Marketing Services
Earn trusted media coverage that builds credibility, strengthens your brand and puts your story in front of the right audience.
11+years in business
150+clients served
2countries: India & USA
Strategy. Creativity. Technology.
01 / Overview
Press Marketing Services That Earn Attention
Media coverage tells customers, investors and partners that your business is worth listening to. A well-told story in the right publication builds trust that advertising alone cannot buy.
We plan newsworthy stories, write clear press releases and reach the journalists and publications that matter to your audience, then track the coverage so you can see what it delivers.
- Press releases written around a genuine news angle
- Targeted outreach to relevant journalists and outlets
- Coverage tracking with clear, honest reporting
02 / What we build
Our press marketing services
Media Outreach
Personalised pitches to journalists, editors and bloggers whose readers match your target audience.
Press Release Distribution
Distribution across relevant news channels and industry publications to widen your reach.
Media Kits & Brand Stories
Professional media kits, founder stories and fact sheets that make it easy for the press to cover you.
Event & Launch Publicity
Press support for product launches, openings and events, from announcement to follow-up coverage.
Coverage Tracking & Reporting
Monitoring of mentions and coverage, with reports that show reach, visibility and brand impact.
03 / Our approach
From story idea to published coverage
A simple, transparent process so you always know what is happening and what comes next.
01
Discover
We learn your business, audience and goals, then find the stories worth telling.
02
Craft
Press releases, media kits and pitches written and shared with you for approval.
03
Reach out
Targeted outreach and distribution to journalists, publications and industry media.
04
Track & grow
Coverage monitoring and reporting, then follow-up to build lasting media relationships.
Press releasesMedia kitsJournalist outreachOnline newsIndustry publicationsCoverage reports
04 / Industries
Press strategy tailored to your industry
Deep domain expertise, so your story reaches the publications your customers actually read.
Questions
Press marketing: common questions
What is press marketing?
Press marketing is the work of earning coverage in news outlets, industry publications and online media. It covers finding a newsworthy story, writing press releases and media kits, pitching journalists and tracking the coverage that results.
How is press marketing different from advertising?
Advertising is paid placement that you control. Press coverage is earned: a journalist or editor decides whether your story is worth publishing, which is why it tends to carry more credibility with readers.
Can you guarantee coverage in a specific publication?
No. Editors make their own decisions, so no agency can honestly promise a particular placement. We improve your chances with a genuine news angle, well-written material and outreach to journalists who cover your industry.
What do you need from us to get started?
A short brief on your business, the announcement or story you want to share, your target audience and any existing assets such as logos, photos or founder details. We handle the rest and share drafts with you for approval.
How do I know if the campaign is working?
We track mentions and published coverage and share reports covering reach, visibility and brand impact, so you can see what the coverage delivers.
Start with your story and your audience
We shape the plan around your news, your audience and your business priorities. Messaging, outreach and reporting work together so your brand earns coverage that supports growth.
